by Kirsty Schravesande | Jan 19, 2017 | Blog
Most people will associate marketing with a single objective, and that is to get their message heard or the product noticed. Proper marketing reveals that there is more to marketing than what meets the eye. Purpose – The purpose of a true marketing campaign is to find...
by Kirsty Schravesande | Dec 7, 2016 | Blog
The good news is that people are ready to spend their hard-earn money just before Christmas. Need I tell you that you need to have a marketing plan for this season too? Marketing for the festive season is not necessarily about Christmas, it is about competing brands....
by Kirsty Schravesande | Dec 7, 2016 | Blog
How you do your marketing in the New Year will be as a result of an honest stock-taking of how well or how badly you have done in 2016. This year has gone by very quickly and surely it will be remembered in many ways as the year of digital marketing. The year of...
by Kirsty Schravesande | Apr 24, 2016 | Blog
Most horrible holiday advertising begins with the words, ’Take advantage of…’ whatever it is that is on offer, whether or not it is relevant merchandise.The over commercialization of such special days has diluted the hearty family message contained therein. Only...
by Kirsty Schravesande | Feb 3, 2016 | Blog
All marketing is communication. Have you thought about how you will promote you products and services this year? All communication begins with planning, and for that reason, I would do this after having chosen the perfect marketing partner firm in Johannesburg or...
