079 768 8994 kirsty@brandjam.co.za

A business that does not have a Facebook page is only half-visible. With over 49 million supported pages and 9 million apps, advertising on Facebook seems like the intelligent thing to do. When Mark Zukerberg launched the site at Harvard University, he had visibility in mind. The ability to exist in one place while being in another. To share your thoughts and space with others in an interactive manner, no matter where in the world they might be. That was the idea.

This same power of unrestrained communication must be the chief benefit of having a business page on Facebook. Imagine the prospect of having 901 million users seeing your adverts every day, 3.2 Billion like and comments on a daily basis! The benefits of using Facebook are similar to those of having a website, but your business reach is improved drastically just by being social for business so to speak.

Facebook as a low cost Marketing Strategy

Traditional Marketing strategies that would otherwise cost thousands of Rands in the past through traditional marketing channelscan now be effectuated in half the time and at half the cost. This platform also serves as test bed for new products and services for much larger companies. It is the perfect place on which to measure a market’s reaction. All your business needs to do is to find a professional Social Media Management Pretoria/Johannesburg.

A perfect place to share information

Facebook offers many ways of sharing the same message; from your original post, likes and shares take your message to different place, and consumers that usually do not look at your products and services are now skimming through your marketing material. Furthermore, on the same site you are able to share the feel of your company. Through photos or videos of what your office looks like, what your staff get up to and your general everyday activity will help make up the prospective customer’s mind regarding your organization, what it is capable of.

No limits

There is no limit on the amount of information that you need to share and the frequency with which to share it. Global language teaching companies, for example, share photos and videos of their student’s experiences and daily activities in various classrooms around the world. The advertised space or environment entices many students and professionals to study abroad.

Improved Brand Awareness

You can increase your business’s profile on Facebook by encouraging existing and potential customers to click the ‘Like’ button on your Facebook page. This can be managed by a Graphic Design services Johannesburg/Pretoria company with SM advertising experience. Once they like your page, your customers will receive your updates on their wall, where their friends will also see them. This helps to build awareness of your business, and to associate your friends with your brand. Customers can also post positive messages about your products or services, shared on their walls for all their friends to see.

Facebook steers traffic to your site

Visitors who come to view your website through a link on you business’ Facebook page can be ready to make buying decision once they have been exposed to the full content on your web page.Customers who come to your website from Facebook are likely to be more receptive than the average visitor is, simply because they already know something about your business and now they follow you to your to you place of business naturally.

Share This