“A brand is no longer what we tell the consumer it is- it is what consumers tell each other it is.” It is important that you build a strong and cohesive brand for your company. People encounter your business in various places, and your brand is more than just a...
The world is becoming more and more digitized as the years go by. As a result, you need to take advantage of all the valuable marketing resources and technologies the world has to offer, the most prominent one being the internet. Investing in digital marketing for...
Running your own business takes a lot of work but it is important to mention that most of your success is dependent on the caliber of your staff. This rings especially true for design agencies. Having a great graphic designer- whether in-house or outsourced- can put...
In an industry as dynamic and saturated as marketing, it is essential that marketing agencies are able to set themselves apart from the rest. A holistic marketing agency that is good in all aspects of what they do has a better chance of thriving than that that offers...
Social media management is getting more and more traction in South Africa. As a result, there has been an increase in the number of social media agencies in the country. Founded in 2013, Brandjam was right at the forefront of this new age marketing. They remain one of...
Getting your business noticed on social media takes a little bit more effort, time and expertise than you might think. Social media marketing is more than just posting about your business on social platforms. You need to build credibility to your followers, figure out...