A marketing consultant works with companies to create and implement marketing strategies. These strategies are aligned to the primary business’s service and product offering.
A marketing consultant helps to:
- Create a detailed marketing plan
- Determine the marketing message
- Identify the appropriate marketing mix to…
- Get the message out!
They will then follow the plan through, and work to execute and implement the marketing strategy.
They will monitor results, tweak as necessary and ensure that the companies get the best results from their advertising efforts.
A marketing consultant will be skilled and knowledgeable in consumer behaviour and marketing process. This includes having the ability to identify the companies target market and position their product or service offering in a way that will interest consumers and make them want to buy.
A great marketing consultant will be able to not only think creatively but be logical and realistic. Marketing specialists must be able to not only be creative, but must to be able to gain results from that creativity.
Marketing consultants often concentrate on services such as online marketing, copywriting, direct mail, marketing coordination/management and corporate Identities from graphic design of logos through to websites.