The world is becoming more and more digitized as the years go by. As a result, you need to take advantage of all the valuable marketing resources and technologies the world has to offer, the most prominent one being the internet. Investing in digital marketing for your small business will bring the best possible exposure to your brand in a now digital world. Below are reasons why you should consider taking your marketing digital.
Digital marketing is often cheaper than traditional marketing. Depending on the online marketing service you’re opting for, even the most expensive of these, are more affordable than most print marketing options.
- Mobile access
According to Statista.com, about 20 to 22 million people in South Africa use a smart phone. This makes the SA population more likely to use their smartphone for news, social networking and many other activities. Digital Marketing allows you to reach them while they are doing this.
With digital marketing, you are spoilt for choice. There are plenty online platforms you can use to get your brand out into the digital sphere. You can use Google banner ads, email marketing, content marketing, social media posts or your good ol’ website to gain traction from your target audience.
Digital marketing is one of the best ways to incorporate different types of media into one. It allows you to use a combination of more marketing materials than any other form of marketing. People like seeing multimedia content so the combination of content, images, video clips, audio, etc. will result in more engagement from the audience.
Online marketing gives your customers the opportunity to directly communicate with you. It gives them a platform to engage with your brand through website comments, reviews, social media posts and so forth. This assists in building a personal relationship with your customers.
Luckily, Brandjam’s core business is digital marketing so you don’t have to tackle this transition alone. From their website design service through to their social media management, you can rest assured that your business’ online footprint will leave a mark remembered by many.